MUMBAI: Hungama launches Shankar Mahadevan’s latest single Tutari on the occasion of Ganesh Chaturthi. Composed and sung by the versatile Shankar Mahadevan, Tutari will release exclusively in Hindi and Marathi across the Hungama network including OTT platforms Hungama Music, Hungama Play, DTH services Tata Sky Music, Airtel iMusicspace, Music Active on Dish TV and powered telecom platforms such as Wynk, Jio etc. Hungama has also lined up a string of promotions on these networks and social media platforms. In addition to this, Hungama is set to make the song available across leading radio stations.
Promoted by Canvas Talent, Tutari is a groovy high energy song that has a distinctive mix of traditional instruments, electronic music influences with a strong mix of dubstep. The track is sure to make people move to its powerful rhythm. With an upcoming audio and video release on 23 August at the onset of the Ganpati festivities across Hungama Music, Hungama Play and Hungama’s other affiliate platforms, Tutari – a tribute to Lord Ganesha is set to elevate users to a spiritual high.
Speaking about the launch of the track Shankar Mahadevan said, “Ganesh Chaturthi is very close to my heart. The festival brings with it joy, love and happiness for everyone. Like each year, this year too we’re giving an ode to Lord Ganesha and Tutari is my tribute to him and for the first time I have combined traditional Tasha and Dubstep. Hungama and Canvas have been key partners and supported us in distributing the song widely and ensuring that people all across the globe have a chance to enjoy the song and make it a part of their Ganpati celebrations.”
Commenting on the song, Hungama.com CEO Siddhartha Roy stated, “We’re extremely excited to partner with Shankar Mahadevan and launch Tutari exclusively on the eve of Ganesh Chaturthi. An interesting fusion of new age dubstep and traditional music, the high energy song is sure to appeal to the younger audiences. Tutari also brings a new and exciting dimension to the devotional content on our platforms. With each passing year, Shankar Mahadevan’s Ganpati release creates a new level of anticipation and excitement and brings a unique flavor to the season’s festivities.”
Anurag Rao, Director Canvas Talent Pvt Ltd., said, “Shankar has sung over a 100 Ganesha songs but Tutari is one the first of its kind. With its cool dubstep electro sound and Shankar’s magical vocals, this one’s going be a pure delight to the Gods! We are proud to be associated with this song as music partner.”
Shankar is also gearing up to usher in the festival with a visit to a leading pandal on the first day of Ganpati and offer a live rendition of the song for millions of Ganesha fans.